[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amteo.cz\/vytvorte-skutecne-funkcni-webove-stranky\/#Article","mainEntityOfPage":"https:\/\/www.amteo.cz\/vytvorte-skutecne-funkcni-webove-stranky\/","headline":"Vytvo\u0159te skute\u010dn\u011b funk\u010dn\u00ed webov\u00e9 str\u00e1nky","name":"Vytvo\u0159te skute\u010dn\u011b funk\u010dn\u00ed webov\u00e9 str\u00e1nky","description":"
 \u00dasp\u011b\u0161n\u00fd web m\u016f\u017ee jeho majiteli p\u0159iv\u00e9st spoustu klient\u016f, rozv\u00edjet kari\u00e9ru a vyd\u011blat hodn\u011b pen\u011bz. […]","datePublished":"2019-06-23","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.amteo.cz\/author\/#Person","name":"","url":"https:\/\/www.amteo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amteo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amteo.cz\/wp-content\/uploads\/img_a346917_w2098_t1561210792.jpg","url":"https:\/\/www.amteo.cz\/wp-content\/uploads\/img_a346917_w2098_t1561210792.jpg","height":0,"width":0},"url":"https:\/\/www.amteo.cz\/vytvorte-skutecne-funkcni-webove-stranky\/","about":["Web"],"wordCount":425,"articleBody":"
 \u00dasp\u011b\u0161n\u00fd web m\u016f\u017ee jeho majiteli p\u0159iv\u00e9st spoustu klient\u016f, rozv\u00edjet kari\u00e9ru a vyd\u011blat hodn\u011b pen\u011bz. Z\u00e1le\u017e\u00ed ale na tom, jak dob\u0159e ho p\u0159iprav\u00edte a zprovozn\u00edte. K tomu v\u00e1m m\u016f\u017ee pomoci p\u00e1r jednoduch\u00fdch krok\u016f. Sta\u010d\u00ed, kdy\u017e na nic nezapomenete.
 
 
 Soust\u0159e\u010fte se na p\u0159\u00edsp\u011bvky
 Obsah textu jako takov\u00fd je samoz\u0159ejm\u011b extr\u00e9mn\u011b d\u016fle\u017eit\u00fd. Co jin\u00e9ho by tak\u00e9 m\u011blo \u010dten\u00e1\u0159e p\u0159im\u011bt, aby texty \u010detli a vraceli se? Z\u00e1kladem je tvo\u0159it obsah, kter\u00fd bude pro z\u00e1kazn\u00edky a \u010dten\u00e1\u0159e skute\u010dn\u011b relevantn\u00ed. Pr\u00e1zdn\u00e9 tlach\u00e1n\u00ed a nep\u0159esn\u00e9 informace nikomu nepomohou a klienti se vracet zaru\u010den\u011b nebudou. A toto plat\u00ed nejen u blog\u016f, ale tak\u00e9 e-shop\u016f. M\u016f\u017eete na n\u011b umis\u0165ovat dopl\u0148uj\u00edc\u00ed \u010dl\u00e1nky o tom, \u010d\u00edm se zab\u00fdv\u00e1te.
 
 Titulky zaujmou nejv\u00edc
 P\u0159i psan\u00ed si dejte z\u00e1le\u017eet zejm\u00e9na na titulc\u00edch. Jde o prvn\u00ed, \u010deho si \u010dten\u00e1\u0159 v\u0161imne a p\u0159im\u011bje ho, aby na n\u011bj kliknul. Efektivn\u00ed titulky v\u00e1m mohou podstatn\u011b zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost. Zda ale klient z\u016fstane \u010di ne, z\u00e1le\u017e\u00ed na obsahu a dal\u0161\u00edch faktorech.
 
 Um\u011bn\u00ed IT
 Zapom\u00ednat nesm\u00edte ani na form\u00e1tov\u00e1n\u00ed, strukturu str\u00e1nek a spr\u00e1vn\u00fd form\u00e1t URL. Co to znamen\u00e1? Google doporu\u010duje zvolit mo\u017enost dom\u00e9na \/ skupina t\u00e9mat \/ konkr\u00e9tn\u00ed t\u00e9ma \/ str\u00e1nka. V\u011bt\u0161ina lid\u00ed ale pou\u017e\u00edv\u00e1 dom\u00e9nu \/ n\u00e1zev \u010dl\u00e1nku. A\u0165 si vyberete jak\u00fdkoli styl, tak ho v budoucnosti nem\u011b\u0148te. Adresa by nem\u011bla b\u00fdt dlouh\u00e1, ale naopak by m\u011bla obsahovat n\u00e1zev slu\u017eeb \u010di produkt\u016f.
 
 Google Webmaster Tools
 Tato aplikace je skv\u011bl\u00e1 jako kontrola spu\u0161t\u011bn\u00ed str\u00e1nek projektu. GWT odstran\u00ed v\u0161echny chyby, kter\u00e9 jste mohli ud\u011blat. Duplicita, dlouh\u00e9 nebo naopak kr\u00e1tk\u00e9 popisy, efektivita titulk\u016f a podobn\u00e9. Stejn\u011b tak se dozv\u00edte mnoho zaj\u00edmav\u00e9ho o pou\u017e\u00edvan\u00fdch kl\u00ed\u010dov\u00fdch slovech a indexu Googlu.
 
 V p\u0159\u00edpad\u011b, \u017ee podchyt\u00edte v\u0161echny chyby, ke kter\u00fdch by mohlo doj\u00edt, d\u00e1te si z\u00e1le\u017eet na obsahu a v\u011bnujete sv\u00e9mu webu \u010das, soust\u0159ed\u011bn\u00ed a \u00fasil\u00ed, nem\u016f\u017ee se spl\u00e9st. \u00dasp\u011bch a obliba klient\u016f v\u00e1s neminou. A budete se moci za\u010d\u00edt v\u011bnovat rozvoji podnik\u00e1n\u00ed \u010di jak\u00e9koli jin\u00e9 \u010dinnosti.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vytvo\u0159te skute\u010dn\u011b funk\u010dn\u00ed webov\u00e9 str\u00e1nky","item":"https:\/\/www.amteo.cz\/vytvorte-skutecne-funkcni-webove-stranky\/#breadcrumbitem"}]}]