[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amteo.cz\/sportovci-a-penize\/#Article","mainEntityOfPage":"https:\/\/www.amteo.cz\/sportovci-a-penize\/","headline":"Sportovci a pen\u00edze","name":"Sportovci a pen\u00edze","description":"Nejlep\u0161\u00ed sportovci cel\u00e9ho sv\u011bta na jednom mal\u00e9m pl\u00e1cku n\u00e1hodn\u011b vybran\u00e9 zem\u011b, to jsou Olympijsk\u00e9 hry, […]","datePublished":"2023-05-15","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.amteo.cz\/author\/#Person","name":"","url":"https:\/\/www.amteo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amteo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amteo.cz\/wp-content\/uploads\/img_a308580_w1791_t1519667778.jpg","url":"https:\/\/www.amteo.cz\/wp-content\/uploads\/img_a308580_w1791_t1519667778.jpg","height":0,"width":0},"url":"https:\/\/www.amteo.cz\/sportovci-a-penize\/","wordCount":404,"articleBody":"Nejlep\u0161\u00ed sportovci cel\u00e9ho sv\u011bta na jednom mal\u00e9m pl\u00e1cku n\u00e1hodn\u011b vybran\u00e9 zem\u011b, to jsou Olympijsk\u00e9 hry, a\u0165 u\u017e ty zimn\u00ed nebo letn\u00ed. Ale to je pouh\u00e9 pozl\u00e1tko pro div\u00e1ka, kter\u00fd svou pozornost up\u00edr\u00e1 k nov\u00fdm rekord\u016fm a zlat\u00fdm medail\u00edm, zav\u011b\u0161en\u00fdch na krky t\u011bch nejlep\u0161\u00edch z nejlep\u0161\u00edch. Pod t\u00edmto pozl\u00e1tkem se v\u0161ak skr\u00fdv\u00e1 tvrd\u00fd a nemilosrdn\u00fd byznys a marketing, kde se to\u010d\u00ed miliardy korun je\u0161t\u011b d\u00e1vno p\u0159ed t\u00edm, ne\u017e v\u016fbec n\u011bjak\u00e1 Olympi\u00e1da za\u010dne.   Kdy\u017e pen\u00edze sportuj\u00ed Jenom televizn\u00ed kan\u00e1ly Discovery utratily za licenci vys\u00edlat Olympijsk\u00e9 hry 35 miliard korun, co\u017e je nep\u0159edstaviteln\u00e1 \u010d\u00e1stka pouze za to, \u017ee se ke stovk\u00e1m kamer p\u0159id\u00e1 je\u0161t\u011b jedna. A nejsou to jen vys\u00edlac\u00ed pr\u00e1va, kter\u00e1 jsou nemilosrdn\u00e9 kolbi\u0161t\u011b televizn\u00edch spole\u010dnost\u00ed, ale je to tak\u00e9 d\u016fle\u017eit\u00fd reklamn\u00ed okam\u017eik pro v\u0161echny velk\u00e9 zna\u010dky, samoz\u0159ejm\u011b ty nejbohat\u0161\u00ed, kter\u00e9 si mohou takov\u00fd \u201esponsoring\u201c dovolit. Tady nejde o z\u00e1pasy Horn\u00ed-Doln\u00ed, kter\u00e9 sleduj\u00ed tak maxim\u00e1ln\u011b vyslou\u017eil\u00ed fotbalist\u00e9 a jejich man\u017eelky, ale skute\u010dn\u011b prvot\u0159\u00eddn\u00ed ud\u00e1lost, kterou bude sledovat cel\u00fd miliardov\u00fd z\u00e1stup potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se r\u00e1di nechaj\u00ed ovlivnit spole\u010dnostmi ke koupi jejich zna\u010dkov\u00e9ho vybaven\u00ed. A nen\u00ed to jenom marketing, je to tak\u00e9 turistick\u00e1 z\u00e1le\u017eitost, proto\u017ee dan\u00e1 zem\u011b za\u017eije \u00faplnou injekci turistick\u00e9ho ruchu, kter\u00fd se mimo Olympijsk\u00e9 hry zdr\u017e\u00ed v restaurac\u00edch, hotelech, kav\u00e1rn\u00e1ch a r\u016fzn\u00fdch dal\u0161\u00edch za\u0159\u00edzen\u00edch, kter\u00e9 si u\u017e te\u010f mast\u00ed ruce nad prachat\u00fdmi turisty. A \u017ee servis a slu\u017eby budou na \u00farovni, o to se postar\u00e1 letos modern\u00ed Ji\u017en\u00ed Korea, kter\u00e1 je na \u00fapln\u00e9 \u0161pi\u010dce, co se t\u00fd\u010de asijsk\u00fdch st\u00e1t\u016f.  Ob\u0159\u00ed reklamn\u00ed pouta\u010d A to jsme vyjmenovali jenom st\u0159\u00edpky toho, za co v\u0161echno nev\u00e1haj\u00ed sv\u011btov\u00e9 spole\u010dnosti a nadn\u00e1rodn\u00ed koncerny zaplatit nehor\u00e1zn\u00e9 sumy pen\u011bz. N\u011bkdo by i \u0159ekl, \u017ee \u010dasto je v\u011bt\u0161\u00ed \u00fasp\u011bch, pokud se dostane n\u011bjak\u00e1 spole\u010dnost s jejich reklamou a\u017e na Olympi\u00e1du, ne\u017e \u017ee se tam dostane n\u011bjak\u00fd sportovec. Mo\u017en\u00e1 je to tak trochu smutn\u00e1 p\u0159ipom\u00ednka neust\u00e1le konzumn\u00edho sv\u011bta.                                                                                                                                                                                                                                                                                                                                                                                         4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sportovci a pen\u00edze","item":"https:\/\/www.amteo.cz\/sportovci-a-penize\/#breadcrumbitem"}]}]