[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amteo.cz\/jak-se-tvori-logo\/#Article","mainEntityOfPage":"https:\/\/www.amteo.cz\/jak-se-tvori-logo\/","headline":"Jak se tvo\u0159\u00ed logo?","name":"Jak se tvo\u0159\u00ed logo?","description":"Vytv\u00e1\u0159en\u00ed loga je proces, kter\u00fd vy\u017eaduje kreativitu, znalosti designu a schopnost komunikovat se zna\u010dkou a […]","datePublished":"2023-04-18","dateModified":"2023-06-02","author":{"@type":"Person","@id":"https:\/\/www.amteo.cz\/author\/#Person","name":"","url":"https:\/\/www.amteo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amteo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amteo.cz\/wp-content\/uploads\/mobile-phone-1087845__340.jpg","url":"https:\/\/www.amteo.cz\/wp-content\/uploads\/mobile-phone-1087845__340.jpg","height":0,"width":0},"url":"https:\/\/www.amteo.cz\/jak-se-tvori-logo\/","about":["Podnik\u00e1n\u00ed"],"wordCount":430,"articleBody":"         Vytv\u00e1\u0159en\u00ed loga je proces, kter\u00fd vy\u017eaduje kreativitu, znalosti designu a schopnost komunikovat se zna\u010dkou a tak\u00e9 j\u00ed rozum\u011bt. Vytvo\u0159en\u00ed loga m\u016f\u017ee b\u00fdt slo\u017eit\u00e9 a \u010dasov\u011b n\u00e1ro\u010dn\u00e9, ale pokud se poda\u0159\u00ed vytvo\u0159it skv\u011bl\u00e9 logo, m\u016f\u017ee to m\u00edt obrovsk\u00fd vliv na to, jak je zna\u010dka vn\u00edm\u00e1na z\u00e1kazn\u00edky, co\u017e je prakticky ten kl\u00ed\u010d k \u00fasp\u011bchu, kter\u00fd ka\u017ed\u00e1 firma hled\u00e1. B\u00fdt \u00fasp\u011b\u0161n\u00fd v\u0161ak znamen\u00e1 m\u00edt i fajn logo a t\u0159eba i dobrou reklamu, co\u017e spolu velmi souvis\u00ed. Prvn\u00edm krokem p\u0159i tvorb\u011b loga v P\u0159\u00edbrami je pochopen\u00ed zna\u010dky a toho, co zna\u010dka zastupuje. Design\u00e9r mus\u00ed m\u00edt jasnou p\u0159edstavu o tom, jakou osobnost m\u00e1 zna\u010dka, jak\u00e9 jsou jej\u00ed hodnoty a c\u00edlov\u00e1 skupina. To v\u0161e se pak prom\u00edt\u00e1 do n\u00e1vrhu loga. Jasn\u011b, \u017ee nebude pro zna\u010dku d\u011btsk\u00e9ho oble\u010den\u00ed \u010di v\u00fdrobk\u016f pro d\u011bti pou\u017e\u00edvat n\u011bco, co s t\u00edm v\u016fbec nesouvis\u00ed. Mus\u00ed proto hodn\u011b komunikovat s firmou o tom, co tam cht\u011bj\u00ed.   Tak\u00e9 se mus\u00ed design\u00e9r pod\u00edvat, jak\u00e1 loga m\u00e1 konkurence a sna\u017eit se vytvo\u0159it to nejlep\u0161\u00ed logo, kter\u00e9 zvl\u00e1dne. M\u011bl by tak\u00e9 b\u00fdt obezn\u00e1men s aktu\u00e1ln\u00edmi designov\u00fdmi trendy a v\u011bd\u011bt, jak\u00fd styl by se nejl\u00e9pe hodil k dan\u00e9 zna\u010dce. Pot\u00e9 p\u0159ich\u00e1z\u00ed na \u0159adu skica. Design\u00e9r si p\u0159iprav\u00ed n\u011bkolik n\u00e1\u010drtk\u016f loga, kter\u00e9 mohou b\u00fdt r\u016fzn\u00e9ho stylu a barevnosti. Tyto skice jsou v\u011bt\u0161inou vytvo\u0159eny ru\u010dn\u011b, ale mohou b\u00fdt i digit\u00e1ln\u00ed, z\u00e1le\u017e\u00ed jen na tom, jak design\u00e9r pracuje, n\u011bkte\u0159\u00ed preferuj\u00ed digit\u00e1ln\u00ed tablety. V t\u00e9to f\u00e1zi se vyb\u00edr\u00e1 ten nejlep\u0161\u00ed n\u00e1pad a za\u010d\u00edn\u00e1 se s v\u00fdvojem fin\u00e1ln\u00ed verze loga.  Vytv\u00e1\u0159en\u00ed fin\u00e1ln\u00ed verze loga m\u016f\u017ee b\u00fdt dlouh\u00fd proces. Design\u00e9r si mus\u00ed zvolit spr\u00e1vn\u00e9 barvy, font a rozlo\u017een\u00ed. V\u011bt\u0161inou se vytv\u00e1\u0159\u00ed n\u011bkolik r\u016fzn\u00fdch verz\u00ed loga, kter\u00e9 se posl\u00e9ze testuj\u00ed na r\u016fzn\u00fdch povr\u0161\u00edch a ve v\u0161ech form\u00e1tech, aby bylo jasn\u00e9, \u017ee bude dob\u0159e vypadat na webov\u00fdch str\u00e1nk\u00e1ch, vizitk\u00e1ch, tri\u010dk\u00e1ch a jin\u00fdch materi\u00e1lech. Nav\u00edc se to tak\u00e9 mus\u00ed l\u00edbit dan\u00e9 zna\u010dce a jej\u00edmu majiteli, jinak se logo logicky nem\u016f\u017ee pou\u017e\u00edt.                                                                                                                                                                                                                                                                                                                                                                                           4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se tvo\u0159\u00ed logo?","item":"https:\/\/www.amteo.cz\/jak-se-tvori-logo\/#breadcrumbitem"}]}]